Strategies for Growth and Expansion
When we promise to grow our business, we back it up with well-implemented strategies that will help us achieve that goal. We are clear on the steps required over the next few years to open profitable restaurants in major cities across the country. With the skills and knowledge necessary to scale a business at this level, we are confident in our plan.
Quality Food
Our first strategy for expansion is to focus on serving high-quality food. It's nearly impossible to grow a restaurant without offering delicious and fresh meals to customers. To achieve this, we will hire and consult with renowned chefs to help us craft the best menu possible. Additionally, we will emphasize providing healthy Ethiopian food to attract health-conscious customers.
Social Media Engagement
Our second strategy is to be highly active on social media. In today’s digital age, the fastest way to accelerate business growth is by reaching more people through platforms like Instagram and TikTok. This is especially true for the restaurant industry, where social media can easily introduce our brand to new audiences.
Coupons and Discounts
Our final strategy is to offer coupons and discounts to encourage customers to try our food. Price-sensitive individuals will be motivated to visit our restaurant and experience the cuisine firsthand. Coupons and discounts have consistently proven to be effective tools for attracting more customers while allowing them to save money.
We believe these strategies are effective, realistic, and designed to create a valuable and sustainable business. These detailed plans will fuel our growth and help us achieve our goal of becoming a highly profitable company.